Built exclusively for craft breweries

A full year of brewery marketing, built in under an hour.

Hop & Barrel uses AI to generate monthly event calendars, social media posts, ops timelines, email newsletters, and taproom materials — all customized to your brewery, your guests, and your market.

Preview the App

Create your free account to get started · No credit card required

Everything included

Not a generic marketing tool.
Built for breweries.

Every prompt, every output, every export is tailored to taproom culture, craft beer seasonality, and the realities of running a brewery.

🍺

Brewery Setup & Guest Profiles

Tell us about your taproom, beer styles, distribution model, and ideal guests. Every output is built around your specific operation — not a generic template.

🎯

Annual Brand Theme

One overarching narrative that ties your entire year together — from tap announcements and event promos to email subject lines and distributor pitches.

📅

Monthly Event Calendars

Day-by-day outreach calendars for each month — tap releases, mug club pushes, seasonal events, Untappd campaigns, and community programming.

👥

Operations Timelines

Week-by-week ops calendars covering taproom staffing, beer release prep, distributor check-ins, event execution, and guest follow-up for every month.

📱

25 Social Posts Per Month

Platform-specific captions with hashtags, Untappd CTAs, and visual briefs for Instagram, Facebook, Untappd, TikTok, and Google Business — tied to your actual events.

✉️

Print & Email Materials

AI-written email newsletters, postcards, table cards, event flyers, mug club scripts, review request sequences, and more — complete with Canva specs.

📝

Word Doc & Google Docs Export

Every section exports to a beautifully formatted Word document or Google Doc. Hand your plan to your team or vendor with zero extra formatting work.

📆

Calendar Sync

Export directly to Google Calendar or download .ics files for Outlook and Apple Calendar. Your entire marketing timeline, in the tool your team already uses.

💾

Save, Load & Add Months

Save your complete plan as a file. Load it back on any device. Add new months without regenerating what's already done. Your plan grows with your brewery.

How it works

From zero to full-year plan in under an hour.

Tell us about your brewery

Your name, location, beer styles, distribution model, and biggest growth challenge.

Define your guests

Build two detailed guest profiles. The AI tailors every campaign to who actually walks through your door.

Set your annual theme

One brand narrative that runs through all 12 months — tap announcements, social posts, and distributor pitches.

Generate month by month

Pick your months. The AI writes complete event calendars, social content, ops timelines, and print materials for each.

Export & execute

Download your full plan as a Word doc, sync to Google Calendar, and hand your team a ready-to-run playbook.

Simple pricing

One plan. Everything included.

Less than the cost of one hour of a marketing consultant's time.

Brewery Pro

$27

/ month

3-day free trial · cancel anytime

Unlimited plan generations
All 10 planning steps
25 social posts per month
Word Doc, Google Docs & CSV exports
Google Calendar & Outlook sync
Save, load, and add months anytime
New features added regularly

🔒 Secure checkout via Stripe · Cancel anytime, no questions asked

From the taproom

Breweries that work the plan.

"We spent years winging our marketing month-to-month. Hop & Barrel gave us a full year in a single afternoon. The social posts alone save us 4-5 hours a week."

— Head Brewer, Southeast Craft Taproom

12-tap taproom, self-distributing

"The ops timeline was the surprise feature for me. Having week-by-week tasks for every department, tied directly to our events calendar, finally got our whole team rowing the same direction."

— Taproom Manager, Midwest Brewpub

20-tap brewpub, food menu

"I handed my brewer the ops timeline and my marketing person the social calendar. Both said it felt like it was written specifically for our brewery. The AI knows craft beer."

— Owner, Mountain State Nano Brewery

6-tap nano, mug club focused

Questions

Before you start.

Does it actually know craft beer? ▼

Yes. Every prompt is brewery-specific — referencing taproom culture, Untappd, mug clubs, keg tapping schedules, distributor dynamics, and seasonal beer releases. This isn't a generic marketing tool with "brewery" swapped in. It was built from the ground up for craft beer operations.

How long does it actually take to build a full plan? ▼

About 45-60 minutes for your first complete plan. Most of that time is reading and refining the output, not waiting. Social posts generate in the background while you continue to the next step, so nothing blocks you from moving forward.

Can I edit the output? ▼

Everything exports to Word or Google Docs where you can edit freely. The app also lets you regenerate individual sections — so if the January calendar doesn't land right, you can regenerate just January without touching anything else.

I'm a small nano brewery. Is this too much for me? ▼

Not at all. You can generate plans for as few months as you want — even just one month at a time. The tool scales to your operation, whether you're a 2-barrel nano or a 20-tap regional brewpub.

Is my data saved? ▼

Your plan is saved in your browser session as you work. You can also download a complete plan file (.json) to your device and reload it on any device at any time. We don't store your plan content on our servers — it stays on your device.

What happens after I cancel? ▼

Your subscription ends at the end of the billing period. Any plans you've already downloaded or saved to file are yours to keep — you don't lose your work. You just won't be able to generate new content after the subscription ends.