Tell Us About Your Brewery
Start by describing your operation so we can tailor every campaign, promotion, and outreach strategy to your style, audience, and market.
Define Your Ideal Guests
Not just anyone within 10 miles — the two distinct types of people who visit weekly, join your mug club, bring their friends, and post about your beers. We'll build both personas from your ESRI data.
Go to Google and search: "What are the ESRI Tapestry Segmentation details for craft brewery guests in [your city & state]"
Google's AI Overview will return a breakdown of the dominant lifestyle segments in your area — paste the full result into the box below. The more detail you paste, the more targeted your guest profiles and marketing plan will be.
ESRI is the world's leading mapping and location data company. Their Tapestry Segmentation system divides every neighborhood in the U.S. into 67 lifestyle segments based on who actually lives there — income levels, age ranges, family structure, spending habits, entertainment preferences, and more.
Why does your brewery need this?
Most craft breweries market to "beer lovers nearby" — which means their message resonates with no one specifically. When you know your neighborhood's Tapestry profile, you know exactly who is most likely to become a regular, what experiences they value, whether they prefer taproom hangouts vs. to-go cans, and whether they'll support your distribution accounts. That means every event, promotion, social post, and outreach piece speaks directly to the real people within driving distance — not a guess.
Choose Your Annual Brand Theme
One unifying message that ties every tap list launch, event, promotion, and community touchpoint together all year. This is what your brewery becomes known for — and what keeps guests coming back.
Click a theme above to auto-fill, or write your own that feels right for your brand.
12 Monthly Campaign Themes
Build out month-by-month campaign themes that align with your annual brand message, seasonal beer releases, local events, tap room programming, and distribution pushes throughout the year.
Recurring Traffic & Growth Tactics
The engine behind a thriving brewery: 5 repeatable tactics that drive taproom visits, grow your mug club, expand distribution accounts, and build word-of-mouth week after week.
Monthly Event & Promo Calendar
Select one or more months and generate a personalized day-by-day marketing and events calendar for each — built around your beer releases, taproom programming, distribution pushes, and guest profiles.
Operations & Staff Timeline
A week-by-week ops calendar for each month you've planned — covering taproom staffing, beer release prep, distributor check-ins, event execution, social posting schedules, and guest follow-up.
Social Media Content
Generate a month-by-month social content calendar — 18–22 posts per month tied to your event calendar, with captions, hashtags, Untappd tips, and visual briefs. Runs in the background using Haiku so you can continue to Step 9 while it finishes.
Print & Email Materials
Generate all your copy and Canva-ready specs for email newsletters, tap room table cards, distributor one-sheets, event flyers, and mug club campaigns — ready to drop straight into your templates.
Your Plan is Ready
Export everything, track your key metrics, and work the plan. Consistency compounds — the breweries that build loyal guest bases pour into their community every single month.
Success Metrics to Track
New vs. returning guest ratio
Average spend per visit
Distribution / wholesale volume
Mug club & membership revenue
Event attendance by month
Untappd check-ins & ratings
Social followers & reach
Distribution account growth
.json file to any folder on any device. Load it back at any time to pick up exactly where you left off.